Ferrari will launch its first fully electric model in 2025, with company boss John Elkann promising the machine will “bring uniqueness and passion” of the brand “to the new generations.”

The supercar firm has been working on its first electric vehicle for some time, but has previously declined to commit to a launch date as it develops appropriate technology.

But at Ferrari’s annual general meeting, President Elkann said the company plans to unveil the model in 2025. He added: “You can be sure it will be everything engineers and designers dream of. de Maranello can imagine for such a landmark in our history. . “

Speaking about Ferrari’s broader electrification strategy, which includes plug-in hybrid models and a return to the 24 Hours of Le Mans in 2023 with a new hypercar, Elkann added: “Our interpretation and application of these technologies both in the Motorsport and in road cars is a huge opportunity to bring the uniqueness and passion of Ferrari to new generations. “

Elkann did not give more specific details about the EV. Last year, leaked patents suggested the company was working on a four-wheel-drive two-seater that would feature an electric motor on each wheel.

Speaking to Autocar last year, Ferrari’s commercial director, Enrico Galliera, said he would not launch a BEV until electrical technology allowed the company “to produce a car that matches our position”.

He added: “If we introduce new technology, we have to bring something new to the market. This is how Ferrari has always worked with new technologies. The evolution of new technologies is 100% in Ferrari’s DNA. “

At the AGM, Elkann said the company will launch three new models in the coming months, although he did not give any details about them.

Elkann also said Ferrari was making progress in its search for a new CEO to replace Louis Camilleri, who retired at the end of last year for personal reasons. He hinted that the new CEO would set out a long-term vision for Ferrari at the company’s Capital Markets Day investor event scheduled for 2022.

He added that 2022 “will also be a year of significant new product launches and in particular the Purosangue. [Ferrari’s first SUV], which turns out to be something really special. ”

Ferrari sold 9,119 cars in 2020, around 10% less than the previous year.

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Source: www.autocar.co.uk
This notice was published: 2021-04-15 14:37:17