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What are Dragons Den’s most successful products? UK News

As Dragons Den draws to a close for another series, we’ve taken a look at some of the most successful products and presentations over the years.

From a vending machine for umbrellas to a device that can boil an egg without a mess without water, dragons have seen it all so much more.

As the popular show now enters its 18th series, we’ve looked back at past seasons to see which products have garnered the most success.

Some of these items have become so popular that you may have forgotten their humble beginnings and the locations behind them.

Levi Roots Reggae Sauce

This spicy barbecue sauce was launched by the now household name of Levi Roots and has been invested in by Peter Jones and Richard Farleigh.

Currently, the Reggae Company Reggae is worth £30million and has become a staple in supermarkets across the country.

Roots didn’t stop at sauces, with an album, a BBC cooking show, cookbooks, a Caribbean-inspired food festival and plans to launch a restaurant chain, the entrepreneur found the most success in the den.

The much-loved product can be found in a number of stores including Morrisons, Asda, Tesco and many more.


Created by Peter Moule, the Chocbox is a plastic cable device that allows electrical wires to be stored safely.

In 2007, dragoons Duncan Bannatyne and James Caan invested £150,000 with a 36% stake.

Three months after launch, the product made its first million and has since achieved over £25 million in global sales and is shipped to 152 countries.

The ChocBox can be brought by Screwfix, toolstation, Wickes and other retailers.

magic whiteboard

With an initial investment of £100,000 from Deborah Meaden and Theo Paphitis, this portable whiteboard roll has become a smash hit.

The Magic Whiteboard was created by husband and wife Neil and Laura Westwood and has since become the two Dragons’ most successful investment.

Since the show, the pair have enjoyed great success and even bought back their shares from Meaden and Paphitis gave them £800,000 back of the original £100,000.

The board is now available at all Ryman stores, Sainsbury’s, Viking Direct and online retailers.


Originally named Lost My Name, the Wonderbly brand focuses on creating personalized illustrated fiction books for children.

The founding team entered the den in 2014 and received a £100,000 investment from Piers Linney.

Since the original pitch, the company has sold an impressive two million books and announced a project with the Roald Dahl Estate.

Books can be brought in via Wonderbly, Amazon, Not On The High Street and some local supermarkets as well.

Lean tan

This brand of tanning spots started with a £60,000 investment from Kelly Hoppen and Piers Linney and has since achieved an annual turnover of £2.2million.

The self-tanner was originally launched in Australia by Kate Cotton and Louise Ferguson and is a naturally derived fake tanning lotion that claims to reduce the appearance of cellulite.

The successful product can be offered in stores and online by Superdrug, Boots and Feel Unique.


The Trunki is a children’s carry-on that, despite not receiving any investment, has grown into a multi-million business.

Created by Rob Law, the children’s trunk was turned down after Theo Paphitis broke a strap on the suitcase, leading Dragons to question the quality.

However, Paphitis has since regretted the remarks as Trunki is the most successful product to ever be invested by the Dragons, grossing £8.13m in turnover.

Suitcases can be brought from Argos, Amazon, Boots and Trunki.

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This notice was published: 2022-04-07 18:31:00

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